The day Google showed the world who’s boss

Here’s how you can survive Mobilegeddon. Today, April 21st 2015, Google released an update of it’s algorithm that will make webpages that don’t look good on a mobile device disappear from the search results More Help. More accurately, when someone searches on a smartphone, Google will rank web pages that look good on a phone higher than websites that do not look good on a phone. So sites that are now in the top ten, might slip to page 8 or 10. Game over. No more visitors. Rest assured, searches on tablets, laptops and desktop computers are not affected by this change. It’s only about searches on smartphones. But those make up about half of all searches these days. Which explains why Google is doing this. It’s a good thing. Sometimes progress needs a violent push in the right direction. The end user will benefit. So what can you do? You can either make a separate, mobile optimized website or make the existing site responsive. We prefer to make existing sites responsive, because that way the page rank is consolidated on one website instead of spread thin over two separate sites. In order for your website to be responsive, it needs to be ‘smart’ in a way. It has to know what the screen size is, if it is held in portrait or landscape and it must show content in different ways on different screens. So your site needs a Content Management System to power it. Like WordPress. All SwiftySites are responsive out of the box. They look good on all devices, load fast and are Google friendly. We are very close to releasing SwiftySite to the public. It’s a matter of weeks. Not months. And although your site might seem to totally disappear for mobile Google searches, once you’ve copy-pasted your site in SwiftySite, it’ll up right back up in Google. So take a moment to enter your name and email address below, so that we can notify you of the release. Help is on the way.  
April 21, 2015
Chris Vermeulen
General, News, Stuff Google Likes, Swifty, google, mobile, Mobilegeddon, swifty

Great feedback and insights from our customers!

Last Tuesday we had a few customers visiting our offices for a nice afternoon of sharing stories, plans and challenges. A great way to get to know each other a bit better. After an hour or so we sat down in groups of two to test three (of the four) parts of SwiftySite that are built and are in the test phase. One customer performing the test and one Swifty team member to observe. Well, it was very insightful to say the least! The four customers were totally different. One never worked with computers other than sending the occasional email. Another only occasionally changes some text and images on his current site, but doesn’t really go beyond that to create pages and such. Two others were more familiar and confident in creating pages and filling them with content. But in all four cases it was really nice to see which parts of the user interface were intuitive to them and in which area’s they struggled. For most of them the way Swifty works is pretty straight forward once they got it free samples of viagra. This made us rethink some stuff and we decided that we should definitely show a 30 to 60 second on-boarding video for new users to show them the basics. We’ve found some bugs that we are fixing now and some of the words and names we use (for buttons and such) as well as some of the symbols will be changed to better reflect the meaning. All in all we think that as a tool it’s pretty easy for our customers to use SwiftySite but we were also confirmed in our thinking that our coaching and gamification (that we will be adding to the tools along the way) will make the real difference. Not so much for how to use the tools, but for what to do with them. So a big thank you to Stef, Gerard, Edith and Rob for their great feedback! You guys not only helped us, but also all the people that will end up using the improved SwiftySite. Would you like to visit our office once and help us with testing one of our products? Please like us on Facebook and we will notify you when the next opportunity comes up. Because we will definitely do this more often.
January 16, 2015
Chris Vermeulen
News, Swifty, customers, feedback, swifty, test
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New developer on the Swifty team

As of September 2014 we have a very valuable addition to the Swifty developer team: Martijn van der Kooij! He has been a developer for nearly two decades so he knows what he’s doing. Martijn is involved in developing almost all parts of the software that make up SwiftySite based on WordPress. Together with Jeroen Hoekstra and Robert Heessels he’s able to make magic happen. He lives about 270km (about 170 miles) away from the SwiftyLife headquarters in Valkenswaard (NL), but that’s not a problem. As a developer he can work perfectly from his home office. But since he’s such a nice guy, we make him come in to the office once a week to have lunch with us (and discuss the week). ;-) Martijn van der Kooij
December 19, 2014
Chris Vermeulen
Swifty, developer, swifty, Team
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Want to test drive a cool new front end builder?

Want to test drive a cool new front end builder?WordPress is pretty awesome, but constantly having to switch between edit mode and view page is a pain in the … but… Complaining about what’s wrong with it is easy and cheap, so we decided to provide a solution: an easy and intuitive (and true WYSIWYG) way to edit your pages in WordPress. Main benefits are: No more editing in WP admin mode but right there in the page itself Sshortcodes are rendered in the page so you actually see what you’re doing Rendered shortcodes can be edited and moved in the page We’ve built it. We’ve tested it. But before we want to submit it to the WP repository, we would like to give it to a select group of testers, to see what happens in real world environments. To see what happens in combination with other plugins and themes. Would you like to be among the first to test drive this and let us know what you think? Please have a look at this page:
December 17, 2014
Robert Heessels
News, Swifty, alpha, content, creator, swifty, test
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