DATE: July 12 2016
Read time: 4 minutes
When you are new to WordPress, it’s a good thing to become part of the WP community. Great ways to do that are visiting local WP Meetups and WordCamps. And although in general, these meetings are very encouraging and uplifting, there is one area that is ‘less encouraged’. To put it mildly. And that is going after small WordPress projects. Well, let me encourage you with this article.
Here’s an example of what I hear at WP Meetups…
The other day a freelance designer told me:
There is a HUGE demand for websites in the 500 to 1500 euro price rangeChris
“Over the years I’ve noticed that any WordPress website project takes me at least 20 hours. Minimum. And my hourly rate is 85 euro, so I never take on projects under 2000 euros.”
Well. that’s great for her. Awesome! Especially if she can endlessly line up these projects back to back.
But I’ve been to lot’s of WordPress Meetups and WordCamps talking to people like you, and I have found that there is a HUGE demand for websites in the 500 to 1500 euro price range.
And in WordPress circles, sometimes people tend to scoff at the idea of going after these smaller projects. “Been there. Done that. Got the t-shirt.” But I’m here today to tell you it’s a huge market and it’s really worth while to go after it.
Let’s compare the website business with the home improvement business for a moment.
There are the Do-It-Yourself home improvement stores. Selling homeowners everything they need to do the work on their home themselves. Much like hosting companies providing the tools a business owner needs to create a website.
Then there are the Construction Companies that can do the job for you. They don’t sell the homeowner the tools and materials. They sell the end result. That would be comparable to a web design agency or an advanced freelance web designer that can do the whole website for the customer. But expectations are high. The end result better be perfect. And yes, of course the budget must be much bigger.
But there is also a very interesting business model in between. And that is the model of the Handyman.
The handyman is the expert in the eyes of the homeowner. Much like a WordPress freelance designer is the expert in the eyes of the business owner that wants a website.
When a homeowner hires a handyman to do a job, the handyman takes the lead. He or she does the measuring, the planning, and ordering of the materials. The homeowners role? Maybe offer an extra set of hands.
The handyman and the homeowner get the job done together. At a much lower cost than when a construction company would charge for the same job.
So, which of these three is the best way to go?
I say: it depends on the job, the budget and the customers expectations.
People tend to defend their choices after they’ve made them.Chris
There is no right or wrong way to go here. All three are multi-billion euro markets.
And yet, when you talk to people at WordPress events, they often discard the handyman option. They say it’s a pain in the butt, working so closely with the customer. And that there is no way to do these small projects profitably.
Well I wonder… Could it be that they themselves were unable to crack the code? That they could not make it work?
It’s remarkable that a lot of designers, who start out as freelancers, end up working for an agency. And then – when you talk to them – they tend to defend their choice. Of course.
To wrap this up…
The Swifty team is on a mission to help these small business owners and freelancers properly present themselves online. Through a website, social media, email, etc.
We would love it if you, as a freelance WordPress designer or working at an agency, will join us in this noble cause. Because when we help these people, they will be better able to help others and take care of their families. And that will make the world a better place.
So by all means, go after this huge market. Go do small WP projects. I’m doing a series on this topic so make sure to follow us on <a href="https://www.facebook website here.com/Swifty.Online”>Facebook and Twitter.