Google Trends – how is your business doing?

http://www.google.com/trends/explore Google Trends is a tool that you can use to look up how popular a search term or keyword is over the past 10 years. Or any other period for that matter. You can see the results for the whole world or for your country or region if you adjust the filter. Go ahead and play with it a bit.  One of the things you can do is enter different industry keywords to see how they did compared to each other. For instance Furniture versus Cars. Both high priced consumer goods. Interest for both has dropped about 50% in the past ten years. Probably because of the crisis. When you compare furniture to, lets say, shoes, you see that the interest for shoes is pretty steady over the last decade. Same for fashion. Also very interesting is to compare two periods for one keyword. Try real estate and compare 2005 with 2013. It’s depressing. It’s now only a third of what it used to be. Google trends real estate 2005 2013Or use this option to see if the interest for your topic is seasonal. We can all imagine that the interest for patio furniture is highest in the summer. But did you know it starts as early as March? That means your site and marketing strategy must be ready by the end of February. If you would like to see what’s hot right now, just go here: http://www.google.com/trends All in all a nice tool to have in your internet marketing toolbox. – Chris – Liked what you read? Follow me on your preferred social media channel.
August 7, 2014
Chris Vermeulen
Analytics Explained, google trends, keyword research