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Most hosters live with this dilemma…

Site Builder

Customers don’t want hosting. They want a website. So most hosting companies provide their customers with a site builder of sorts; relatively easy to use, but quite limited in options, functionality and designs. When the customers has a specific request and that feature is not available, well too bad. She can’t have it. Or she’s forced to switch to another tool. For instance WordPress.

– Easy but limited –

– vs –


With WordPress, almost anything goes. The sky is the limit. Or your customer’s imagination. But because of these vast possibilities, the WordPress admin area has become a very confusing and overwhelming set of tools, buttons, and options. Customers get lost and call your helpdesk. They have difficulty figuring out how to do stuff. Or worse. They accidentally break stuff. 

– Unlimited but difficult –




The all-new user interface for WordPress

Easier than a site builder

Unlimited as WordPress itself


3 years, 25.000 developer hours, and over 1 million euros ago, we set out on a quest to create a brand new user interface for WordPress.

A user experience on top of WordPress, that is so elegant and easy that any small business owner could use it without a manual. 

If Swifty is the car, then WordPress is the engine. Users don’t need to understand how the engine works in order to drive the car. Or use SwiftySite.

Swifty Site Designer

1 Theme. 1 Million Designs.


Imagine a website as a collection of areas. Such as the topbar, header, sidebar, and footer. With Swifty, your customers can define the size, background, position and styling of each of those areas. The combinations are endless. We’ll help them get started with some stunning templates that they can tweak to their liking. They have maximum freedom to create any design. That’s why Swifty Site Designer is not an ordinary theme. It’s more like a theme generator.

Swifty Page Manager

Manage your WordPress pages. Like a BOSS.


WordPress handles the pages of a website like blog posts. They can be ordered alphabetically, by date, by author or by number of responses. Nice for blog posts. Not so much for website pages. Swifty Page Manager shows your customers how the pages of their WordPress sites are positioned and related to each other in a clear page tree overview. Now they can easily add and delete pages. And move them around the page tree with drag-and-drop. The main navigation menu is automatically generated from this overview and has the same hierarchy.

Swifty Content Creator

Customers see their site as their visitors see it. While they’re editing.


This fresh and modern front-end editor is powerful. Yet humble. Its main user interface is located at the bottom of the screen. This allows the site to be the hero. And for your customer to work free of distractions. There are no popups in which users type their text. They no longer have to switch back and forth between edit mode and preview mode to see the effect of what they are creating. Your customers can simply type, or drag-and-drop stuff, in the page. And actually see what they are doing. The way their visitors will see it. 


What makes SwiftySite different from
all the other themes and page builders?


We hide wp-admin for the end-users. Here’s why. 

Users don’t log on to their website via /wp-admin but via /login. This way they don’t enter their website via the WordPress admin area, but they go directly to the SwiftySite user interface. This prevents confusion and accidental mistakes. Now any user can go to the wp-admin area via a small switch we’ve built in. Or by going directly to the /wp-admin URL. But for most of the things they want to do, they don’t have to. This sets SwiftySite apart from other solutions because those are only accessible via the WP admin area. Swifty users rarely go there.

Users see the site as visitors see it. While editing.

In SwiftySite, a users always works in the front-end. There are no anoying, confusing pop-ups in which the user must type, only to find out after saving how it looks for visitors. Swifty renders all shortcodes so the user can actually see their site the way their visitors will see it, while editing. Whatever the user creates on the front end will be there waiting for them when they switch to WordPress mode. Whatever they make in WordPress mode (add a shortcode or plugin or make changes) will be rendered for them on the front end in SwiftySite. 

Both grid and text wrapping around objects are possible.

Most if not all page builders work with a grid system of rows and columns that can be filled with content. And in SwiftySite, though a user can use a grid, they don’t have to. You see, some users think of a web page as a long letter. Much like in Word. And they want to insert some images in the text with text wrapping around them. In SwiftySite, all the content elements can have text wrapping like this. Wether it’s a video, Google maps or a contact form. And they can be easily resized by draging a corner. And easily aligned left, right and center.

Auto-optimizing images solve lots of problems.

With SwiftySite an end user can just upload a, for instance, 8mb, image from their computer or smartphone to their website, and drag it by the corner to resize it. Job was done. SwiftySite then recalculates what the optimal size and resolution of the image should be for each visitor, depending on the device they use to visit the site. User-friendly? Yep. Google-friendly? You bet. 

Impressive Google Page Speeds for each site.

Under the hood, we do a lot of smart stuff (like auto-optimizing images) to optimize the customer’s website. You see, we believe that we should not only give the user what she wants (an awesome site) but also what she needs (a fast responsive site that scores well in Google). It’s not uncommon to get Google Page Speed Insights scores of 96. Even with parallax effects on page. 

Lots of smart, time saving, and intuitive stuff built in.

Insert pre-designed content blocks into a page and swap out the demo content. Or insert a completely pre-designed page. Choose for each page which area’s need to be shown or hidden. Want to create a landing page? Hide the menu, header and footer on that page with a few clicks. Need more of the same type of page? Copy-paste page settings and content. Easy. Fast. 

What’s In It For


Reduce your WordPress Support 

I’m guessing you already know how much support is needed when you offer WordPress to non-technical customers such as plumbers, consultants, and shop owners. When you offer them SwiftySite, they will hardly ever have to be in the wp-admin area. This will dramatically reduce the load on your support staff.

Don’t pay for a site builder. Get paid!

Some site builders charge you thousands in set-up fees, plus monthly fees per server or per X users. SwiftySite if free. For you and for your customers. And it has some in-app purchases that we subtly try to upsell from inside the user interface. When we do, you get a kick-back fee from us.

Charge your customers a premium

When you offer SwiftySite to your customers as a hosting plan that includes a domain name, email, hosting, pre-installed WordPress & SwiftySite, back-ups, updates, and support, you can easily charge a 5 to 10 dollar premium on top of any hosting plan. When you do, you could include all in-app purchases and we don’t have to upsell to the customer. You would be a bulk buyer and get substantial discounts of course.

Stop losing customers to Wix 

Wix, Weebly, Squarespace and even are sucking customers out of the shared hosting space. By the millions. You can stop this by providing a fully hosted alternative solution. Much of the customers you already have would prefer to stay with you if only you could offer something similar. Well, SwiftySite has already been called ‘wix for WordPress‘ on many occasions. Stop losing customers. Start retaining them with SwiftySite.

The Practical Stuff

Who does the support?

Any hosting related support obviously goes via your helpdesk. As does WordPress related support. For support issues regarding SwiftySite we can do either of these two: 


1) Your customer can contact our helpdesk directly. For now via email only. With a next-business-day-at-the-latest response time. Or

2) alternatively, you can choose to be the first line of support for your customers regarding Swifty related questions. And then we’ll be there for your people as a second line support. With even better response times. 

Swifty branding or white label?

We’re very proud of SwiftySite so we don’t offer a white label solution. That’s not necessary either nowadays we think. Companies from all over the world are working together to offer customers the best possible experience.


However, you are of course free to choose how you market this to your customers. You can give the hosting package a name of your own or simply call it “Easy WordPress” versus “Normal WordPress”. Or call it SwiftySite. Whatever you think is best. 

How do we do the provisioning?

Getting a pre-installed SwiftySite in the hands of your customers is very easy because SwiftySite consists of a theme and a set of plugins that can be installed on any WordPress website. So if you’re already selling (pre-installed) WordPress hosting, this is but a minor adjustment to what you’re already doing. If not, our tech guys have literally done this over a thousand times, so they can help your people set this up in no-time.

Where are you guys from anyways?

We are located in Valkenswaard, which is part of Eindhoven Brainport. A world renowned area in the south of The Netherlands, famous for it’s innovative capabilities, it’s High Tech Campus and lot’s of start-ups as well as industry giants such as ASML and Phillips. It’s in this inspiring environment that ideas such as a new user interface for WordPress can come to life.

So where do we go from here?

We are Chris & Robert, and together with this crazy bunch we’ve created SwiftySite. We would love to get in touch with you in order to discover how we can help you. So, by all means send us an email at The support team will make sure your email is forwarded to us.


Second, you can try SwiftySite for yourself or have some of your people take a look at it. It’s available for free in the repository. You can also find it from within any WordPress site when you go to plugins -> add new and type SwiftySite in the search box. 


We look forward to hearing from you!