You build it
A customer wants you to build their website. They give you some examples of sites they like. And immediately you see these sites must have cost 10.000$ and up. And you are asked to create a site looking this good. For under 1000$.
With your box of tools, like WordPress and Premium Themes & Plugins and a lot of time, creativity and sweat, you are able to pull it off. A stunning website on a tight budget. You show it to the customer. And they are ecstatic! You delivered! And then some! They couldn’t be happier.
They use it
But here’s the thing. When you hand over the website to the customer, you also have to hand over the tools you’ve built it with. And though you as a professional know these tools inside and out, your customers don’t understand how these tools work.
And when they start using the site, going through the wp-admin, plugin settings and page builder options, the problems begin. Stuff breaks. Plugins are accedentally deleted. And the page they created doesn’t show up in the site menu. And… Who’re they gonna call? Not Ghost Busters. You!
The all-new user interface for WordPress
Developer friendly & so easy your customer can use it without instructions
3 years, 25.000 developer hours, and over 1 million euros ago, we set out on a quest to create a brand new user interface for WordPress.
A user experience on top of WordPress, that is so elegant and easy that any small business owner could use it without a manual.
If Swifty is the car, then WordPress is the engine. Users don’t need to understand how the engine works in order to drive the car. Or use SwiftySite.
Swifty Site Designer
1 Theme. 1 Million Designs.
Imagine a website as a collection of areas. Such as the topbar, header, sidebar, and footer. With Swifty, you can define the size, background, position and styling of each of those areas. The combinations are endless. We’ll help you get started with some stunning templates that you can tweak to your liking. You have maximum freedom to create any design. That’s why Swifty Site Designer is not an ordinary theme. It’s more like a theme generator.
Swifty Page Manager
Manage your WordPress pages. Like a BOSS.
WordPress handles the pages of a website like blog posts. They can be ordered alphabetically, by date, by author or by number of responses. Nice for blog posts. Not so much for website pages. Swifty Page Manager shows your customers how the pages of their WordPress site are positioned and related to each other in a clear page tree overview. Now they can easily add and delete pages. And move them around the page tree with drag-and-drop. The main navigation menu is automatically generated from this overview and has the same hierarchy.
Swifty Content Creator
Customers see their site as their visitors see it. While they’re editing.
This fresh and modern front-end editor is powerful. Yet humble. Its main user interface is located at the bottom of the screen. This allows the site to be the hero. And for you and your customer to work free of distractions. There are no popups in which you type your text. You no longer have to switch back and forth between edit mode and preview mode to see the effect of what you are creating. You can simply type, or drag-and-drop stuff, in the page. And actually see what you are doing. The way your site’s visitors will see it.
We hide wp-admin for the end-users. Here’s why.
Users don’t log on to their website via /wp-admin but via /login. This way they don’t enter their website via the wp-admin area, but they go directly to the SwiftySite UI. This prevents confusion and accidental mistakes. Users can go to the wp-admin area via a small switch we’ve built in. But you as the Admin of the site, can choose to hide that switch for all non-admin users. If they need something special done, they should call you. This sets SwiftySite apart from other solutions because those are only accessible via the WP admin area. Swifty users rarely go there.
Users see the site as visitors see it. While editing.
In SwiftySite, a users always works in the front-end. There are no anoying, confusing pop-ups in which the user must type, only to find out after saving how it looks for visitors. Swifty renders all shortcodes so the user can actually see their site the way their visitors will see it, while editing. Whatever the user creates on the front end will be there waiting for them when they switch to WordPress mode. Whatever they make in WordPress mode (add a shortcode or plugin or make changes) will be rendered for them on the front end in SwiftySite.
Both grid and text wrapping around objects are possible.
Most if not all page builders work with a grid system of rows and columns that can be filled with content. And in SwiftySite, though a user can use a grid, they don’t have to. You see, some users think of a web page as a long letter. Much like in Word. And they want to insert some images in the text with text wrapping around them. In SwiftySite, all the content elements can have text wrapping like this. Wether it’s a video, Google maps or a contact form. And they can be easily resized by draging a corner. And easily aligned left, right and center.
Auto-optimizing images solve lots of problems.
With SwiftySite an end user can just upload a, for instance, 8mb, image from their computer or smartphone to their website, and drag it by the corner to resize it. Job was done. SwiftySite then recalculates what the optimal size and resolution of the image should be for each visitor, depending on the device they use to visit the site. User-friendly? Yep. Google-friendly? You bet.
Impressive Google Page Speeds for each site.
Under the hood, we do a lot of smart stuff (like auto-optimizing images) to optimize the customer’s website. You see, we believe that we should not only give the user what she wants (an awesome site) but also what she needs (a fast responsive site that scores well in Google). It’s not uncommon to get Google Page Speed Insights scores of 96. Even with parallax effects on page.
Lots of smart, time saving, and intuitive stuff built in.
Insert pre-designed content blocks into a page and swap out the demo content. Or insert a completely pre-designed page. Choose for each page which area’s need to be shown or hidden. Want to create a landing page? Hide the menu, header and footer on that page with a few clicks. Need more of the same type of page? Copy-paste page settings and content. Easy. Fast.
What’s In It For
Build amazing websites in hours, not days.
You as a WordPress professional can create beautiful websites fast and easy in the advanced user mode. We’ve built in some smart ways for you to customize the design and look & feel. With custom CSS or Less. The built in Content Creator comes with pre-built content templates. Per row and even for entire pages.
Lock certain content so your client can’t break it
As the site Admin, you can lock any and all content on the pages of the site so that the client can’t break it. Maybe you’ve created a beautiful header with a slider and overlaying headline. Lock everyting but the headline so your customer can edit that, but not break the rest.
Hide the switch to wp-admin
In the main Swifty bar there is a switch you can use to toggle back and forth between WordPress mode and Swifty mode. Nice, because you need the freedom to work on both sides. But for all non-admin users, you can choose to hide the button that switches to wp-admin. This will reduce support significantly.
Eliminate problems after delivery of the site
When you hand over the site to your customer, you also hand over the tools. Good thing your customer will have no problem using SwiftySite. No need f or a mini-crash-course on WordPress. No worries about dreaded phone calls that the site is broken and you need to fix it immediately.
Who does the support?
Your customer is your customer, so you are the first person on their mind. But for support issues regarding SwiftySite we can do either of these two:
1) Your customer can contact our helpdesk directly. For now via email only. With a next-business-day-at-the-latest response time. Or
2) alternatively, you can choose to be the first line of support for your customers regarding Swifty related questions. And then we’ll be there for you as a second line support.
Swifty branding or white label?
We’re very proud of SwiftySite so we don’t offer a white label solution. That’s not necessary either nowadays we think. Companies from all over the world are working together to offer customers the best possible experience.
However, you are of course free to choose how you market this to your customers. You can give the total package a name of your own or simply call it “Easy WordPress” versus “Normal WordPress”. Or call it SwiftySite. Whatever you think is best.
Where can I get SwiftySite?
SwiftySite is available for free in the WordPress.org repository. Because of that it is also easily installed on any WordPress site via the Add New Plugin page where you can search for SwiftySite in the search box.
There is no high priced premium version, but there are a few in-app purchases that will make your life easier.
Can I get a discount on the in-app-purchases?
Yes. We offer special discounts when you purchase multiple licences at once. Please contact our support staff to learn more about these discounts and to order multiple licenses for your customers.
These in-app purchases are our bread-and-butter. This is how we make a living and how we can create some cashflow to re-invest into the further development en support of our products.
So where do we go from here?
We are Chris & Robert, and together with this crazy bunch we’ve created SwiftySite. We would love to get in touch with you in order to discover how we can help you. So, by all means send us an email at email@example.com. The support team will make sure your email is forwarded to us.
Second, you can try SwiftySite for yourself or have some of your people take a look at it. It’s available for free in the WordPress.org repository. You can also find it from within any WordPress site when you go to plugins -> add new and type SwiftySite in the search box.
We look forward to hearing from you!