2015 predictions – exiting stuff coming up!

There is so much going on in terms of advancement in technology, the development of tools and marketing online that it’s almost a full time job just to keep up. We at SwiftyLife have only a few sources that we trust. These companies are focused on area’s such as search, site optimization and social media marketing and generally only publish proven and tested information to their inner circle of members. But in the beginning of the year, the lists come. Predictions for the coming year. And here are a few that we want to share with you. Some of these you will need to take action on, some of them are for your information only and some are just fun to know. Here goes. Wearables! Or better said; next level wearables, as a cell phone is considered to be a wearable too. They’re coming and the market for these is exploding like the smart phone market did after the iPhone was introduced. Of course we can expect the Apple Watch (let’s hope they get the battery right), but Microsoft has also released it’s Microsoft Band. Their promo video shows how this will improve your life even further. A safe prediction is that these devices will replace a lot of those instances that people are constantly checking their phones at inappropriate or unsafe moments. What’s also very cool is the new iOptick system that Innovega is working on. It’s basically Google Glass built in to a contact lens. Yes, the stuff we’ve been seeing in movies for almost two decades will finally hit the market in 2015. Google will continue to push for mobile optimized secure websites. In 2014 Google put a light weight ranking factor on mobile optimized (or ‘responsive’) websites and towards the end of 2014 also on secure, https websites. In 2015 Google will increase the weight, the importance, of these factors in their algorithms. So what does that mean? It means your website should be responsive so that it is well displayed on all devices. Think along the lines of the font size staying the same visually on a mobile as well as a laptop. This means your website text has to wrap from book-size-width to news-paper-column-width. Of course images that were put in the text need to scale too. In fact, you reading this blog are experiencing it right now. Just go check this blog on another device and you’ll see. Or turn your phone sideways. Anyway, as the development of SwiftySite advances, we will inform you how to benefit from these changes and get an edge for your site and business. For now, rest assured that we know of these developments and are building them into our products. Facebook will track your actions outside of Facebook As you know, the way Facebook makes money is to give advertisers access to very targeted groups of people. Last week my wife got an ad on Facebook that said: “Are you a 41 year old woman that needs bla bla bla …?” That was two day’s after her birthday… Scary? Well, this year they will start tracking your actions online outside of the Facebook website itself. They will see what sites you visit, for how long, what you buy there. And they will even do that across different devices. Expect to see Facebook ads on many other websites you visit. On the upside, these ads are likely to be of interest to you, as they are tailored to your demographic. Needless to say that as an advertiser, you can benefit tremendously, controlling your budget by only targeting your preferred customers. Remember Facebook owns Whatsapp and Instagram and same as Google is reading your email (gmail) and is showing you targeted ads, expect Facebook to read your messages on Whatsapp and Instagram and serve you, you’ve guessed it, very targeted ads. Oh, and Facebook will probably start it’s own search engine and Mobile Payments platform. Some more random good news:
  • 24/7 Solar powered wind power. Say what? Using the sun to heat up the air in a giant glass greenhouse in the desert that’s connected to a giant chimney that generated so much uplift convection that the airflow can drive turbines creating enough energy for 150.000 homes. Very low maintenance, zero emission and lasts over a century. And it keeps working during the night.
  • Electric care ownership reaches over 1 million world wide in 2015
  • Automatic emergency brakes will be mandatory on trucks in Europe by the end of 2015
  • There will be a huge (think millions) shortage of data annalists and statisticians in the coming years as big data will start to drive almost all online marketing. At SwiftyLife we take this very seriously and plan to build smart data and analytics in to our products.
Gamification (the application of game mechanics in a non-game environment) will continue to grow in area’s of employee behavior, customer loyalty and software user interface. Again, something we have our eye on and will definitely build in to our products to help you use them more effectively in a more fun way. Exiting times indeed. For us, we focus all of our efforts at finishing SwiftySite 2 to be able to release it to everyone, but most importantly to the people using the SwiftySite 1 (2007) version at the moment and that have so graciously been waiting for this much needed update. It’s coming!
January 14, 2015
Chris Vermeulen
News, Stuff Google Likes, 2015, Facebook, Gamification, google, Instagram, predictions, SwiftySitte, Whatsapp

My New Year’s Resolutions

It’s funny to see how new year’s resolutions change over time. In my thirties I used to set ambitious business goals. This year, I will celebrate my 42nd birthday and now I’m thinking more along the lines of spending more quality time with my family, work on my health and long term future finances. How about you? The mere fact of thinking about your goals for this year and writing them down primes your subconscious to go to work for you during the rest of the year. Just try it. Write down your goals and put them in a drawer or folder on your computer and forget about them. Then, at the end of 2015, look it up and see what happened. At least some of your goals will be reached in one way or another. It’s just the way it works. Results improve dramatically when you review your list every month or so. In 2015 I want to do these things:
  • read (and listen to) at least 20 books in order to add 1 book to my list of (now 4) life changing books
  • make small changes to my daily routine to improve overall health and well being
  • make a roadtrip through all of Italy with my family this summer
  • educate myself on the subject of investing (as opposed to building a business)
And of course, Robert and me, together with our incredible team, will work hard to bring you the best solutions and coaching to build your online presence and make it work, staring with the release of SwiftySite as soon as possible! My wish for you at the beginning of this year is that, with our help, you will be able to crack the code and make the internet work for you and your business.   Chris

BAM! There it is! 2015!

What will this year bring for you and us? Challenges for sure. But many beautiful moments too. We’re gonna work our buts off to create more and more simple to use tools for you to shape your online presence with. We really appreciate your support, endorsements, business and general interest in what we do. We hope to exceed your expectations this year. We wish you an awesome new year! Chris & Robert and the rest of the Swifty team.   photo credit: RichK – theracephotographer.com via photopin cc
January 1, 2015
Chris Vermeulen
General, 2015, new, year