Heb je de Facebook Call To Action knop al gezien?

Als je een Facebook pagina voor je bedrijf of organisatie hebt (deze heb je toch al wel?) dan is het je wellicht al opgevallen dat er een nieuwe knop bijgekomen is in je timeline cover afbeelding free viagra samples. Of je zult deze binnenkort te zien krijgen. Neem hier maar eens een kijkje: https://www.facebook.com/business/news/call-to-action-button Je kunt kiezen uit een van de zeven opties voor je knop, maar achter de schermen doen ze eigenlijk allemaal hetzelfde: ga naar een URL die jij kan aangeven. Dit zijn de opties:
  • Book Now (Boek nu)
  • Contact Us (Neem contact op)
  • Use App (Gebruik de App)
  • Play Game (Speel een spel)
  • Shop Now (Shop Nu)
  • Sign Up (Meld je aan)
  • Watch Video (Bekijk de video)
Als je een app voor IOS of Android hebt en de bezoeker je Facebook pagina bezoekt via een mobiel apparaat, dan kun je de Use App knop direct naar de Appstore of Playstore laten gaan. Als je een opt-in formulier voor je mailinglijst op je website hebt, dan kun je de call to action knop direct naar een speciale opt-in landingspagina laten gaan. Neem zelf maar eens een kijkje. Ik vind dit best cool van Facebook.  
Chris Vermeulen
Dutch, News, Social, Facebook, nieuws, social
Leave a comment

2015 predictions – exiting stuff coming up!

There is so much going on in terms of advancement in technology, the development of tools and marketing online that it’s almost a full time job just to keep up. We at SwiftyLife have only a few sources that we trust. These companies are focused on area’s such as search, site optimization and social media marketing and generally only publish proven and tested information to their inner circle of members. But in the beginning of the year, the lists come. Predictions for the coming year. And here are a few that we want to share with you. Some of these you will need to take action on, some of them are for your information only and some are just fun to know. Here goes. Wearables! Or better said; next level wearables, as a cell phone is considered to be a wearable too. They’re coming and the market for these is exploding like the smart phone market did after the iPhone was introduced. Of course we can expect the Apple Watch (let’s hope they get the battery right), but Microsoft has also released it’s Microsoft Band. Their promo video shows how this will improve your life even further. A safe prediction is that these devices will replace a lot of those instances that people are constantly checking their phones at inappropriate or unsafe moments. What’s also very cool is the new iOptick system that Innovega is working on. It’s basically Google Glass built in to a contact lens. Yes, the stuff we’ve been seeing in movies for almost two decades will finally hit the market in 2015. Google will continue to push for mobile optimized secure websites. In 2014 Google put a light weight ranking factor on mobile optimized (or ‘responsive’) websites and towards the end of 2014 also on secure, https websites. In 2015 Google will increase the weight, the importance, of these factors in their algorithms. So what does that mean? It means your website should be responsive so that it is well displayed on all devices. Think along the lines of the font size staying the same visually on a mobile as well as a laptop. This means your website text has to wrap from book-size-width to news-paper-column-width. Of course images that were put in the text need to scale too. In fact, you reading this blog are experiencing it right now. Just go check this blog on another device and you’ll see. Or turn your phone sideways. Anyway, as the development of SwiftySite advances, we will inform you how to benefit from these changes and get an edge for your site and business. For now, rest assured that we know of these developments and are building them into our products. Facebook will track your actions outside of Facebook As you know, the way Facebook makes money is to give advertisers access to very targeted groups of people. Last week my wife got an ad on Facebook that said: “Are you a 41 year old woman that needs bla bla bla …?” That was two day’s after her birthday… Scary? Well, this year they will start tracking your actions online outside of the Facebook website itself. They will see what sites you visit, for how long, what you buy there. And they will even do that across different devices. Expect to see Facebook ads on many other websites you visit. On the upside, these ads are likely to be of interest to you, as they are tailored to your demographic. Needless to say that as an advertiser, you can benefit tremendously, controlling your budget by only targeting your preferred customers. Remember Facebook owns Whatsapp and Instagram and same as Google is reading your email (gmail) and is showing you targeted ads, expect Facebook to read your messages on Whatsapp and Instagram and serve you, you’ve guessed it, very targeted ads. Oh, and Facebook will probably start it’s own search engine and Mobile Payments platform. Some more random good news:
  • 24/7 Solar powered wind power. Say what? Using the sun to heat up the air in a giant glass greenhouse in the desert that’s connected to a giant chimney that generated so much uplift convection that the airflow can drive turbines creating enough energy for 150.000 homes. Very low maintenance, zero emission and lasts over a century. And it keeps working during the night.
  • Electric care ownership reaches over 1 million world wide in 2015
  • Automatic emergency brakes will be mandatory on trucks in Europe by the end of 2015
  • There will be a huge (think millions) shortage of data annalists and statisticians in the coming years as big data will start to drive almost all online marketing. At SwiftyLife we take this very seriously and plan to build smart data and analytics in to our products.
Gamification (the application of game mechanics in a non-game environment) will continue to grow in area’s of employee behavior, customer loyalty and software user interface. Again, something we have our eye on and will definitely build in to our products to help you use them more effectively in a more fun way. Exiting times indeed. For us, we focus all of our efforts at finishing SwiftySite 2 to be able to release it to everyone, but most importantly to the people using the SwiftySite 1 (2007) version at the moment and that have so graciously been waiting for this much needed update. It’s coming!
January 14, 2015
Chris Vermeulen
News, Stuff Google Likes, 2015, Facebook, Gamification, google, Instagram, predictions, SwiftySitte, Whatsapp
2 Comments