Op deze manier kun je Mobilegeddon overleven. Vandaag, 21 april 2015, lanceert Google een nieuwe update van zijn algoritme waardoor webpagina’s die niet goed worden weergegeven op mobiele apparaten verdwijnen uit de zoekresultaten. Om precies te zijn, wanneer iemand zoekt op een smartphone dan zal Google de webpagina’s die er goed uitzien op een telefoon hoger beoordelen dan websites die er niet goed uitzien op een telefoon. Dus websites die nu in de top tien staan kunnen naar pagina 8 of 10 verdwijnen. Game over. Geen bezoekers meer. Zoekresultaten op tablets, laptops en desktop computers zullen niet veranderen door deze aanpassing. Het gaat enkel om het zoeken op smartphones. Maar dit beslaat ongeveer de helft van alle zoekacties tegenwoordig free samples for men. Dit verklaart ook waarom Google dit doet. En het is goed dat dit gebeurt. Soms heeft vooruitgang een harde duw in de goede richting nodig. De eindgebruiker profiteert hiervan. Dus wat kun jij doen? Je kunt een aparte, mobiel geoptimaliseerde website of je kunt de bestaande site responsive maken. Wij geven de voorkeur aan het responsive maken van de huidige website. Want op die manier blijft de Page rank toegepast op één website in plaats van uitgesmeerd over twee sites. Om responsive te kunnen zijn moet jouw website op een bepaalde manier ‘slim’ zijn. Hij moet weten wat de afmeting van het scherm is, of het scherm in ‘portrait’ of ‘landscape’ gehouden wordt en het moet inhoud op verschillende schermen op verschillende manieren laten zien. Dus jouw website heeft een Content Management Systeem nodig om dit te verzorgen. Zoals WordPress. Alle SwiftySites zijn automatisch responsive. Ze zien er goed uit op alle apparaten, ze laden erg snel en zijn Google vriendelijk. We zijn heel dichtbij de lancering van SwiftySite. Het is een kwestie van weken. Geen maanden. En misschien dat jouw website helemaal lijkt te verdwijnen uit de mobiele zoekresultaten, als je eenmaal de inhoud van jouw website in SwiftySite hebt gezet zal deze weer in Google tevoorschijn komen. Dus neem even de moeite om jouw naam en emailadres in te geven op deze pagina. Dan kunnen wij je laten weten wanneer de lancering plaats vindt. Hulp is onderweg!
Here’s how you can survive Mobilegeddon. Today, April 21st 2015, Google released an update of it’s algorithm that will make webpages that don’t look good on a mobile device disappear from the search results More Help. More accurately, when someone searches on a smartphone, Google will rank web pages that look good on a phone higher than websites that do not look good on a phone. So sites that are now in the top ten, might slip to page 8 or 10. Game over. No more visitors. Rest assured, searches on tablets, laptops and desktop computers are not affected by this change. It’s only about searches on smartphones. But those make up about half of all searches these days. Which explains why Google is doing this. It’s a good thing. Sometimes progress needs a violent push in the right direction. The end user will benefit. So what can you do? You can either make a separate, mobile optimized website or make the existing site responsive. We prefer to make existing sites responsive, because that way the page rank is consolidated on one website instead of spread thin over two separate sites. In order for your website to be responsive, it needs to be ‘smart’ in a way. It has to know what the screen size is, if it is held in portrait or landscape and it must show content in different ways on different screens. So your site needs a Content Management System to power it. Like WordPress. All SwiftySites are responsive out of the box. They look good on all devices, load fast and are Google friendly. We are very close to releasing SwiftySite to the public. It’s a matter of weeks. Not months. And although your site might seem to totally disappear for mobile Google searches, once you’ve copy-pasted your site in SwiftySite, it’ll up right back up in Google. So take a moment to enter your name and email address below, so that we can notify you of the release. Help is on the way.
There is so much going on in terms of advancement in technology, the development of tools and marketing online that it’s almost a full time job just to keep up. We at SwiftyLife have only a few sources that we trust. These companies are focused on area’s such as search, site optimization and social media marketing and generally only publish proven and tested information to their inner circle of members. But in the beginning of the year, the lists come. Predictions for the coming year. And here are a few that we want to share with you. Some of these you will need to take action on, some of them are for your information only and some are just fun to know. Here goes. Wearables! Or better said; next level wearables, as a cell phone is considered to be a wearable too. They’re coming and the market for these is exploding like the smart phone market did after the iPhone was introduced. Of course we can expect the Apple Watch (let’s hope they get the battery right), but Microsoft has also released it’s Microsoft Band. Their promo video shows how this will improve your life even further. A safe prediction is that these devices will replace a lot of those instances that people are constantly checking their phones at inappropriate or unsafe moments. What’s also very cool is the new iOptick system that Innovega is working on. It’s basically Google Glass built in to a contact lens. Yes, the stuff we’ve been seeing in movies for almost two decades will finally hit the market in 2015. Google will continue to push for mobile optimized secure websites. In 2014 Google put a light weight ranking factor on mobile optimized (or ‘responsive’) websites and towards the end of 2014 also on secure, https websites. In 2015 Google will increase the weight, the importance, of these factors in their algorithms. So what does that mean? It means your website should be responsive so that it is well displayed on all devices. Think along the lines of the font size staying the same visually on a mobile as well as a laptop. This means your website text has to wrap from book-size-width to news-paper-column-width. Of course images that were put in the text need to scale too. In fact, you reading this blog are experiencing it right now. Just go check this blog on another device and you’ll see. Or turn your phone sideways. Anyway, as the development of SwiftySite advances, we will inform you how to benefit from these changes and get an edge for your site and business. For now, rest assured that we know of these developments and are building them into our products. Facebook will track your actions outside of Facebook As you know, the way Facebook makes money is to give advertisers access to very targeted groups of people. Last week my wife got an ad on Facebook that said: “Are you a 41 year old woman that needs bla bla bla …?” That was two day’s after her birthday… Scary? Well, this year they will start tracking your actions online outside of the Facebook website itself. They will see what sites you visit, for how long, what you buy there. And they will even do that across different devices. Expect to see Facebook ads on many other websites you visit. On the upside, these ads are likely to be of interest to you, as they are tailored to your demographic. Needless to say that as an advertiser, you can benefit tremendously, controlling your budget by only targeting your preferred customers. Remember Facebook owns Whatsapp and Instagram and same as Google is reading your email (gmail) and is showing you targeted ads, expect Facebook to read your messages on Whatsapp and Instagram and serve you, you’ve guessed it, very targeted ads. Oh, and Facebook will probably start it’s own search engine and Mobile Payments platform. Some more random good news:
- 24/7 Solar powered wind power. Say what? Using the sun to heat up the air in a giant glass greenhouse in the desert that’s connected to a giant chimney that generated so much uplift convection that the airflow can drive turbines creating enough energy for 150.000 homes. Very low maintenance, zero emission and lasts over a century. And it keeps working during the night.
- Electric care ownership reaches over 1 million world wide in 2015
- Automatic emergency brakes will be mandatory on trucks in Europe by the end of 2015
- There will be a huge (think millions) shortage of data annalists and statisticians in the coming years as big data will start to drive almost all online marketing. At SwiftyLife we take this very seriously and plan to build smart data and analytics in to our products.
Besides Google Search as we know it, there is a whole other thing out there called Local Search of which Google Maps is a big part. But it’s more than that, and we’ll talk about that in more detail in future posts. For now, I just quickly wanted to let you know that having a landline phone number on the contact page and/or footer of your site is really important to Google. Here’s why. In a study Google published last may (’14), they discovered that 88% of people use their smartphone to perform a local search. And that is of huge importance to Google, because it also showed that those people prefer not only local results (restaurant, plumber, furniture store, etc.) but also local based adds. So, how does this ty in to your phone number? Well, to Google, your landline phone number is a very reliable indicator that you are truly located on that address. It can’t be a toll free number. It has to be registered locally. And when you want to claim your company’s Google Maps listing or try to move it to a different location, Google will probably call you on that phone number to verify your claim and listing. Yes, it is that important to them that it is accurate. At te very least, a person at Google will check your website and several registries to verify your address and phone number. So make sure you got it right. Not only for Google, but on most smartphones, a phone number displayed on we webpage is clickable and will start the phone call app. And with Apple’s Yosemity OS, and Skype, this also works on desktop more and more. Sure you can put a cell phone number on your site, but only as a second option besides your landline number. If being found on Google Maps and other Local Search results matters to you that is. And if there is more than one business registered on the same address, be it your own or if you are located in a mall or office building, make sure you have your own landline phone number listed on your site and not the one of the secretarial service everyone uses. You can redirect the calls to it, but it has to be your own unique phone number. Alright, I think you got the point :-) It’s important. Please check it and fix it if need be. – Chris –
According to Google, over 50% of all searches are performed on a mobile device. To better service these searches (and to please it’s users) Google will favor websites that a) look good on a smartphone or tablet and b) have a well optimized local listing (Google Maps). The latter we’ll discuss in a later post, but for now, let’s look at the first one. It makes perfect sense if you think about it. If a person is looking for something on a small screen, he or she is best served with a website that can be read and navigated easily on a small screen. Right? So, does your website look good on a small screen? Or is it outdated, letters to small, sub menu doesn’t work properly? Mobile optimized One way to ensure that your website looks good on a small screen is to design it specifically for it. You then have 2 websites, one for desktop (the current one) and one for mobile. Perhaps even 3 (desktop, tablet, smartphone). Besides having to manage 3 websites instead of just one, there is another huge disadvantage. Your brand new mobile website will hardly have any PageRank. PageRank Google values the pages of your website with a so called PageRank. That is a score between 0 and 10 and it shows the value or weight of the links that point to that page. So if the New York Times has a link on it’s homepage that points to a page on your site, Google knows that your page is probably very important. But if your best friend Jerry puts a link on his site that points to your site, that has less value. Unless your friends last name is Seinfelt ;-) Responsive So, what to do? Well, from the PageRank point of view, wouldn’t it be nice if your current site looked great on both desktop as well as tablet and smartphone? Well, yeah! That would be awesome, because then the PageRank (which is one of many important factors Google uses to determine how high your site will be shown in Google) of your current pages will (also) be used for mobile searches. So, a website that ‘responds’ to the screen size it is viewed on is a responsive website. And a responsive website will generally be shown higher in Google on a mobile device than a special mobile optimized site, because it has higher PageRank. Swifty.online is an example of a responsive website. Have a look for yourself on a laptop and on your phone. See how the font size stays about the same and how the images scale. The site navigation is changed to a so called ‘hamburger-menu’ for easy access. All sites that will be made with SwiftySite 2.0 will all automatically be responsive and thus Google-ready. Have any questions? I’m here to help. photo credit: jiraisurfer via photopin cc