Soooo… we’ve all heard people throw around all kinds of words and acronyms. Some might even know what they mean :-) But there’s no point in using these words to appear smarter than someone else. It’s just silly. Having said that, creating a mutual language to talk about different subjects, might be mutually beneficial. In this post, I want to share some of the words that we use when talking about Search Engine Optimization. Just read through them quickly and bookmark this page for future reference. Here goes. SEO – Search Engine Optimization – improving the position (ranking) of one or more pages of your website in the natural (unpaid) search results of one or more search engines SEM – Search Engine Marketing – is the combination of SEO and paid advertising (Adwords). SERP – Search Engine Results Page – the page showing the results after you have typed in a search term Adwords – paid advertisements that look like organic search results displayed above and on the right of organic search results Adsense – Showing Adwords on a website. The website showing the Adwords advertisement gets a percentage of the PPC price the advertiser pays Google. Organic – Organic search results are the web pages that Google considers to be the most relevant to that user in that location on that moment in time. They are not advertisements. PPC – Pay Per Click advertising PPV – Pay Per View advertising, generally calculated per 1000 views PPM – Pay Per Mille or Pay Per 1000 views advertising Spider – a script that search engines use to ‘crawl’ your website (go from page to page) and index everyting that is on it. Also known as ‘crawler’. Back link – a link coming from another website pointing to a page of your website (<– you want this!) PageRank – is a value of a webpage, determined by the algorithms of Google, based on the quantity and quality of pages linking to the webpage Link juice – the passing along of PageRank or in other words; the value or quality of a page that links to one of your pages Link bait – a webpage designed to be so good that people want to share the URL on social media and create back links to the page Keyword – one or more words a person types into a search engine to look for something Long tail – a search query that consists of multiple words and is rather specific. Meta tags – information that is embedded in a webpage that is not visible to visitors but is visible to search engine spiders. You have a Title-, Keyword- and Description tag. Title tag – meta tag that is shown in the tab of the browser as well as the short (67 characters) sentence shown in blue in Google. This is by far the most important place to put one or two keywords. Keyword tag – meta tag that used to be used for entering keywords. No longer in use by Google so you can ignore it. Description tag – meta tag that you can use to put a short (156 characters) description of your webpage here. Google might use it, but it can also choose to use an excerpt from your page content. Reciprocal link – two sites that link to each other. If you understand PageRank, you’ll understand that this has no value. In addition, Google frowns upon it in some cases. Canonical URL – this is the preferred URL that Google considers to be the main or original page when the same content is shown multiple times on a site (happens a lot with blogs and CMS’s) Canonical tag – this is a tag that you have to put in the <HEAD> of each page that has duplicate content on it to tell Google which of the duplicate content pages is the original or main page. The tag looks like this: <link rel=”canonical” href=”http://www.domainname.com/products/the-green-one” /> Let’s stop here for now :-) If this is all too much for you right now, don’t worry. All of these will be discussed in future blog posts sooner or later and I will show you exactly what to do to fix it if you think it’s broken. Don’t let this list intimidate you! It’s just a bunch of words describing some of the stuff that you will have to learn along the way if you want your website to surpass the competition. Is there a certain SEO buzz word that you’ve heard and would like to know more about? Just let me know in a comment and we’ll talk about it.
– Chris –